Customer Experience
SAP Commerce Cloud (successor of SAP Hybris) is a multi-channel e-commerce platform that provides comprehensive customer reach and complementary service, including access to product directories and the ability to make purchases.
Only the omnichannel commerce equipped with the best tools is able to meet high client’s requirements. SAP Commerce Cloud platform is a global market leader in eCommerce solutions.
The OmniChannel Order Management function supports the sales through multiple channels, bringing the potential customer’s shopping process closer to his/her individual habits rather than to the processes rigidly defined by the system developers.
The challenge is the unification of the image of an offering in the customer’s eyes – making it coherent in various channels. Currently, it is unacceptable to make the customer who came to POS to buy the selected product order it through an online store since a shop assistant cannot sell the goods due to the limitations of their sales process.
The solution enables the customer to make the purchase in as many ways as he/she comes up with:
- online ordering and shipment,
- online ordering and pickup at POS
- ordering and pickup at POS
- ordering at POS and later shipment (e.g. if the product is not currently available in the store).
In addition, it is possible to easily manage multiple product catalogs in such a way that the customer does not have to wonder whether the product which he saw in the newspaper advertisement is the same one that is viewed by him in the online store or POS.