Customer Relationship Management
SAP Sales Cloud is the latest generation of the CRM system, available in the cloud. The solution comprehensively supports the area of customer relationship management. With SAP Sales Cloud, you can, for example, streamline sales and service processes and build a competitive advantage and long-term customer relationship.
SAP Sales Cloud:
- enables you to engage customers through various channels of contact (telephone, e-mail, point of sale, social media)
- provides a variety of features (sales and customer service; marketing; analytical functions)
- is characterized by simplicity of use
- allows for data processing based on the SAP HANA platform
- provides the possibility of integration with other SAP solutions (including S/4HANA or SAP ERP)
SAP Sales Cloud is the successor of older CRM solutions in SAP portfolio: SAP Cloud for Customer (C4C) and SAP CRM.